Privacy Policy

This privacy policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering"). Regarding the terms used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Person responsible

Siegfried Höck
E-Mail: info@viktoria-aurelia-hoeck.com
Breitäckerweg 6, 89233 Neu-Ulm, Germany

Types of data processed

– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (hereinafter we refer to the data subjects collectively as “users”).

Purpose of processing

– Provision of the online service, its functions, and content.
– Responding to contact inquiries and communicating with users.
– Security measures.
– Reach measurement/marketing

Terms used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any type of data handling.

“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

“Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR, the legal basis for processing to fulfill our services and implement contractual measures as well as to answer inquiries is Art. 6 (1) (b) GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.

Security measures

In accordance with Art. 32 GDPR, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, and transfer, ensuring availability, and segregating data. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data, and response to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes, in accordance with the principle of data protection by design and through data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

If, as part of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit it to them, or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g., if the transmission of data to third parties, such as payment service providers, is necessary to fulfill the contract pursuant to Art. 6 (1) (b) GDPR), if you have consented, if a legal obligation stipulates this, or if it is based on our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "contract processing agreement," this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to third parties, this will only occur if it is necessary to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to statutory or contractual permissions, we will only process or have data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level equivalent to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized specific contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to access this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR.

According to Art. 16 GDPR, you have the right to request the completion of the data concerning you or the rectification of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data in question be erased immediately or, alternatively, to request that the processing of the data be restricted in accordance with Art. 18 GDPR.

You have the right to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

Right of withdrawal

You have the right to revoke consent given in accordance with Art. 7 (3) GDPR with effect for the future.

Right of objection

You may object to the future processing of your data at any time in accordance with Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.

Cookies and right to object to direct advertising

“Cookies” are small files that are stored on users’ computers. Different types of information can be stored within cookies. A cookie is primarily used to save information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit the website several days later. Likewise, users’ interests can be saved in such a cookie and used for reach measurement or marketing purposes. "Third-party cookies" are cookies offered by providers other than the controller operating the online service (otherwise, if they are only their cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and explain this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional limitations of this online service.

A general objection to the use of cookies used for online marketing purposes can be declared for a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available.

Deletion of data

The data we process will be deleted or restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no statutory retention periods that prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

According to legal requirements in Germany, records are retained for a period of 10 years pursuant to Sections 147 (1) of the Fiscal Code (AO), 257 (1) Nos. 1 and 4, and 4 of the Commercial Code (HGB) (books, records, management reports, accounting documents, commercial ledgers, documents relevant for taxation, etc.) and 6 years pursuant to Section 257 (1) Nos. 2 and 3, and 4 of the Commercial Code (HGB) (commercial letters).

According to legal requirements in Austria, records are retained for a period of 7 years pursuant to Section 132 (1) of the Federal Fiscal Code (BAO) (accounting documents, receipts/invoices, accounts, vouchers, business papers, statements of income and expenditure, etc.), 22 years in connection with real estate, and 10 years for documents related to electronically provided services, telecommunications, radio, and television services provided to non-entrepreneurs in EU member states and for which the Mini One-Stop Shop (MOSS) is used.

Business-related processing

In addition, we process
– Contract data (e.g., subject matter of the contract, term, customer category)
– Payment data (e.g., bank details, payment history)
of our customers, prospective customers, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

Agency services

We process our customers' data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, campaign and process implementation/handling, server administration, data analysis/consulting services, and training services.

We process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., contract subject matter, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). We generally do not process special categories of personal data unless these are part of a commissioned processing operation. Data subjects include our customers, prospective customers and their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is the provision of contractual services, billing, and our customer service. The legal basis for processing arises from Art. 6 (1) (b) GDPR (contractual services) and Art. 6 (1) (f) GDPR (analysis, statistics, optimization, security measures). We process data that is necessary to establish and fulfill the contractual services and indicate the necessity of providing it. Disclosure to external parties only occurs if it is required within the scope of an order. When processing data provided to us within the scope of an order, we act in accordance with the client's instructions and the statutory requirements for contract processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those specified in the order.

We delete the data after the expiration of statutory warranty and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after these expiration (6 years, according to Section 257 (1) of the German Commercial Code (HGB), 10 years, according to Section 147 (1) of the German Fiscal Code (AO). In the case of data that was disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Contractual services

We process the data of our contractual partners and interested parties, as well as other clients, customers, clients, or contractual partners (collectively referred to as "contractual partners") in accordance with Art. 6 (1) (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this process, the type, scope, purpose, and necessity of their processing, are determined by the underlying contractual relationship.

The data processed includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., email addresses and telephone numbers), contract data (e.g., services used, contract content, contractual communication, names of contact persons), and payment data (e.g., bank details, payment history).

We generally do not process special categories of personal data unless these are part of commissioned or contractually agreed processing.

We process data that is necessary to establish and fulfill contractual services and indicate the necessity of providing it if this is not obvious to the contractual partners. Disclosure to external persons or companies only occurs if it is required within the scope of a contract. When processing data provided to us as part of an order, we act in accordance with the client's instructions and legal requirements.

When using our online services, we may store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the users' interests in protecting against misuse and other unauthorized use. As a general rule, this data is not passed on to third parties unless it is necessary to pursue our claims in accordance with Art. 6 (1) (f) GDPR or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.

Data will be deleted when it is no longer required to fulfill contractual or statutory duties of care, or to handle any warranty or similar obligations. The necessity of retaining the data will be reviewed every three years; otherwise, statutory retention periods apply.

Administration, financial accounting, office organization, contact management

We process data for administrative tasks, as well as for organizing our operations, financial accounting, and complying with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Customers, prospective customers, business partners, and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organization, and data archiving—i.e., tasks that serve to maintain our business activities, perform our duties, and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee-based agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for the purpose of subsequent contact. We generally store this predominantly company-related data permanently.

Provision of our statutory and business-related services

We process the data of our members, supporters, interested parties, customers, or other persons in accordance with Art. 6 (1) (b) GDPR, provided that we offer them contractual services or act within the framework of an existing business relationship, e.g., with members, or are ourselves recipients of services and donations. Otherwise, we process the data of data subjects in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interests, e.g., when it concerns administrative tasks or public relations work.

The data processed in this context, the type, scope, purpose, and necessity of their processing are determined by the underlying contractual relationship. This generally includes inventory and master data of individuals (e.g., name, address, etc.), as well as contact details (e.g., email address, telephone number, etc.), contract data (e.g., services used, content and information communicated, names of contact persons), and, if we offer paid services or products, payment data (e.g., bank details, payment history, etc.).

We delete data that is no longer required to fulfill our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. In the case of commercial processing, we retain the data for as long as it may be relevant for the transaction and with regard to any warranty or liability obligations. The necessity of retaining the data is reviewed every three years; otherwise, the statutory retention periods apply.

Contact

When you contact us (e.g., via contact form, email, telephone, or social media), the user's information will be processed to process the contact request and its handling in accordance with Art. 6 (1) (b) (within the framework of contractual/pre-contractual relationships) and Art. 6 (1) (f) (other inquiries) GDPR. User information may be stored in a customer relationship management system ("CRM system") or a comparable inquiry organization.

We delete inquiries if they are no longer required. We review their necessity every two years; statutory archiving obligations also apply.

Hosting and email sending

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services, which we use to operate this website.

We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, metadata, and communication data of customers, interested parties, and visitors to this website based on our legitimate interests in the efficient and secure provision of this website in accordance with Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR. This access data includes the name of the accessed website, the file, the date and time of access, the amount of data transferred, the notification of successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page), the IP address, and the requesting provider.

Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.

Online presence in social media

We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process users' data if they communicate with us within the social networks and platforms, e.g. by writing posts on our online presence or sending us messages.

Integration of third-party services and content

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we use content or service offerings from third parties to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as "content").

This always requires that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" enable information such as visitor traffic on the pages of this website to be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online service, as well as be linked to such information from other sources.

Instagram

Our online offering may incorporate features and content from the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include, for example, content such as images, videos, or text, and buttons that users can use to share content from this online offering within Instagram. If users are members of the Instagram platform, Instagram can associate the access to the aforementioned content and features with their profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke